By Matt Doan · Nov 8, 2025 · 2-min read

Which Gravity Are You Choosing?

Most people assume gravity is fixed. Unavoidable. Universal.

But they’re only thinking about the kind Newton described.

The truth is, there’s another kind of gravity. And it’s just as powerful.

This one doesn’t pull on your body.

It pulls on your beliefs, your behaviors, and your sense of what’s possible.

Right now, you’re likely under the influence of what I call Corporate Gravity.

It feels safe. Familiar. Respected.

It’s made up of multi-6-figure compensation packages, polished titles, and rooms full of intelligent, well-meaning people.

But it’s also made of scarcity, status addiction, approval-seeking, and unspoken fear.

It convinces you that you’re growing when you’re really just orbiting.

It gives you the illusion of momentum without ever granting you escape.

Corporate Gravity keeps you boxed inside systems. Inside someone else’s story.

It makes ladder-climbing look like liberation.

​It flatters you with “potential”​ while keeping you in a holding pattern.

But there’s a different field entirely.

And when you feel it, you don’t go back.

Founder Gravity pulls in the opposite direction.

It attracts creators, builders, and operators.

People who don’t wait.

People who don’t outsource their dreams to performance reviews.

People who choose pressure.

Who install momentum.

Who sprint through the fog with no guaranteed outcome—because they trust their ability to figure it out.

This kind of gravity doesn’t happen by accident.

You step into it. You create it. You commit to it.

That’s what Corporate Graduation™ is about.

Breaking out of the slow orbit of traditional prestige.

And entering a gravitational field built on high agency, velocity, and ownership.

And here’s the truth:

You’ll never shift or build or lead in the way you’re meant to… if you keep operating under a force designed to keep you in place.

The gravity you choose shapes everything—your direction, your energy, your environment, your outcomes.

So ask yourself today:

Which gravity are you choosing?

And are you finally ready to build something powerful enough to escape the one you’re in?

—Matt

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PS - On November 11th, we go live for one focused workshop.

The 4-Hour Founder is where you step into Founder Gravity—and never look back.

→ Register here (recording included)​

See how deep the rabbit hole goes:

🎧 Dive into our podcast for bold strategies on Corporate Graduation™ and how to build your next chapter. (Don't miss the rant on skeptics).

👀 Scan the feed. Get inspired.

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